We actually need to be very specific, otherwise, we will struggle to engage with our customers.
Customer engagement needs an ideal customer profile; customer profiles help us target the right people, at the right times, in the right places with the right messages.
Describing our ideal customers in a written profile is called a ‘personas’.
Some simple steps will help us do this:
1.What’s their background?
Behaviours, likes and dislikes
3. Buying personality
Where do they begin their research?
Are they impulse buyers?
Do they seek a referral?
Do they need approval? (company, parental, authority)
Do they need comparisons?
Create these personas, name them and even put a picture to them.
This will help you to understand the ideal customer you want and start you on the path to increase your engagement.